Cracking The Education Demand Generation Code
The equation is simple, To reduce the cost per student, institutions must increase demand. Achieving this requires the right industry expertise.
The moment students visualize their engagement at your institution, that’s when conversion happens. Our process is designed to match your value with their aspirations.
Focusing on
your relevancy
Focus is key. Our deep-dive process identifies the core relevance of your institution by analyzing strengths, values, and student experiences. This ensures alignment with student aspirations, enabling targeted strategies that enhance demand and optimize recruitment efforts.
Remving barriers
to enrollment
We perform deep research to map barriers to enrollment. By understanding these challenges, we develop targeted solutions and key messaging strategies that drive targeted students toward engagement.
Creating
impactful campaigns
By leveraging insights from previous steps, we create engaging content across chosen channels, ensuring maximum visibility and driving student interest in your institution.
Defining ISP- Ideal student profile
In this step, we define your ideal student profile by examining demographic, recruitment journeys, and behavioral traits. This clarity allows us to narrow down our efforts to the most highly likely to convert prospects.
Choosing the
right channels
We strategically select the optimal marketing channels by analyzing your audience’s behavior and media consumption patterns. This ensures that your messaging reaches prospective students through the most effective platforms.
Reducing cost per student acquisition
Lastly, as we continuously manage and optimize our work, we achieve a cost per student acquisition that is below traditional benchmarks, ultimately increasing the demand for your institution.